#EndGamblingAds by pushing Nine and Seven
WHY THIS CAMPAIGN
PROBLEM
Nine, Seven: Nine Entertainment Company (ASX:NEC) and Seven West Media (SWM) are two of Australia’s biggest media companies.1 Nine and Seven own the two most watched TV networks in the nation.2 These companies all allow gambling ads.
Gambling-related harm: Gambling related-harm is serious, and can be experienced on a spectrum, ranging from reduced performance due to tiredness or distraction, relationship conflict, impacts on wellbeing, erosion of savings, and crisis.3
Gambling ads: Three-quarters (78%) of Australian adults reported seeing or hearing gambling ads at least once a week in the past 12 months.4 To achieve these numbers, almost $300 million was spent on gambling advertising in Australia in just one year.5
Young people are gambling: Gambling ads are normalising gambling for young people. In Victoria young men between 18–24 years bet on sport more than any other age group, making up a third of all sports gambling.6 A survey of 1,765 people found that “seeing or hearing wagering advertising was reported to influence betting behaviour in risky ways, especially among young people”.7
OPPORTUNITY
Majority support a ban: Polling shows that a whopping 71.3% of Australians support a ban on gambling ads shouldn’t be allowed during sports broadcasting.8
Community support: There is community support for reducing gambling-related harm. Over 650 sporting clubs have signed up to Love the Game in Victoria and Reclaim the Game in New South Wales. Both are campaigns aimed at raising awareness about the risks of gambling for young people.9,10
It's already happening: The Guardian has self-imposed a ban on gambling ads, not just in Australia, but globally. Nine, Seven, and News Corp can follow their lead.11
Put them on notice: Nine and Seven have their Annual General Meetings (AGMs) towards the end of the year. In the lead up to the AGMs, we will use shareholder power to help pressure them to #EndGamblingAds. Show these companies that we’re gaining momentum by pledging to buy or use shares.
TAKE ACTION NOW!
Don’t Own Shares in Nine or Seven?
You can create a SIX trading account and use the SIX platform to purchase shares in Channel Seven and/or Channel Nine.
You can also use your existing share trading platform to buy these shares and sign SIX's agency agreement.
Own Shares in Nine or Seven?
Sign SIX's agency agreement ensuring you will be on the list of shareholders supporting SIX's resolutions with Channel Nine and Channel Seven.
Join the campaign!
Open a SIX account to buy and pledge shares to this campaign.
open an accountWe're working together on this push. Join us!
References
[1] List Corp, Media and Entertainment Companies, this information is accurate as 4th March 2024, https://www.listcorp.com/asx/sectors/communication-services/media-entertainment
[2] The Sydney Morning Herald, What we watched in 2022: Seven, Nine clash as both claim TV ratings win, November 2022, https://www.smh.com.au/culture/tv-and-radio/seven-nine-clash-as-both-claim-win-however-you-cut-it-in-tv-ratings-20221127-p5c1ke.html
[3] Australian Institute of Health and Welfare, Gambling-related harm, September 2023, https://www.aihw.gov.au/reports/australias-welfare/gambling#Gambling-related-harm
[4] Australian Institute of Family Studies, Exposure and impact of sports and race betting advertising in Australia, March 2023, https://aifs.gov.au/research/research-snapshots/exposure-and-impact-sports-and-race-betting-advertising-australia
[5] Australian Financial Review, $300m in ads on the line as AFL, NRL, wagering bosses face grilling, April 2023, https://www.afr.com/companies/media-and-marketing/300m-in-ads-on-the-line-as-afl-nrl-wagering-bosses-face-grilling-20230401-p5cx93
[6] Victorian Responsible Gambling Foundation, Sports and race betting in Victoria, April 2023, https://responsiblegambling.vic.gov.au/resources/gambling-victoria/sport-and-race-betting-in-victoria/
[7] The Guardian Australia, Majority of Australians support banning gambling advertising on TV, study finds, March 2023, https://www.theguardian.com/australia-news/2023/mar/27/majority-of-australians-support-banning-gambling-advertising-on-tv-study-finds
[8] Alliance for Gambling Reform, New poll: 70% of Australians want gambling ad ban, December 2023, https://www.agr.org.au/agr-media-releases/new-poll%3A-70%25-of-australians-want-gambling-ad-ban---compelling-results-albanese-government-can%E2%80%99t-ignore
[9] Love the Game, this information is accurate as 4th March 2024, https://lovethegame.vic.gov.au/
[10] Reclaim the Game, this information is accurate as 4th March 2024, https://www.gambleaware.nsw.gov.au/resources-and-education/awareness-campaigns/reclaim-the-game
[11] The Guardian Australia, Australians say they hate gambling ads. From now they will no longer see them on Guardian Australia, June 2023 https://www.theguardian.com/media/commentisfree/2023/jun/15/australians-say-they-hate-gambling-ads-from-now-they-will-no-longer-see-them-on-guardian-australia
